Dawner Prince Electronics is a small, Croatia based, high-end guitar effects and music electronics company. All their products are originally designed and hand-made.

With an amazing backstory and truly high-quality products, it is no wonder the company started to grow exponentially and gained name recognition and respect among not just guitar enthusiasts, but true music legends, such as David Gilmour of Pink Floyd, John Mayer, Nikki Sixx of Motley Crue, Roger Waters of Pink Floyd, Richard Fortus of Guns ‘n’ Roses, just to name a few.

With that they needed a logo to go with their products, packaging.

Logo

The quality of the products and passion and talent behind them immediately made me realize they are here to stay. And that they will undoubtedly continue to grow. This gave me the idea to use the infinity symbol for constant and endless potential and growth. This played nicely into the idea of using a monogram of their name.

Another great combination of elements was created by modifying the electronics power symbol with the crown. The crown represents the high-end quality of the products, and also plays nicely into “PRINCE” part of the name.